Audience
The target audience for your home are prospective buyers actively searching for homes within your home’s price range, area, lifestyle, or any combination of these variables. We’ll use information such as photos, potentially video, and details about your home as the main benefit or value to attract the audience. This information will help them determine if your home meets their criteria and give them the opportunity to express their interest.
Positioning
The message’s positioning is the main theme in the marketing for your home. It represents the distinct value your home offers in comparison to its competition on the market. Buyers are evaluating your home against the others, which is why we want your home to stand out from the competing houses.
Developing the positioning requires three steps: Assessing the home’s condition and highlight features compared to other similar home for sale, connecting those features to the current trends in buyer preferences, crafting the narrative to connect to the distinctive value your home offers.
Example: Rare sub-$300K remodeled Ranch Oaks home in top school district.
Calls to Action
Calls to Action are created for different levels of buyer interest to connect with the viewer based on where they are in their home buying journey. The following calls-to-action may be used throughout the marketing mix for your home’s campaign:
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Schedule a TourViewers can schedule a specific day and time to tour your home. This indicates a serious buyer. A variation of this call-to-action is “See This Home.”
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Ask a QuestionViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
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Learn MoreViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
Metrics
We utilize performance-based marketing practices to monitor and improve results as our campaigns are implemented. The following measurements (metrics) may be tracked during this campaign:
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Number of Listing Ads Views
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Number of Landing Page Views
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Number of Listing Inquiries
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Number of Showings
Marketing
Our full-service marketing may include the following creative to use in our marketing campaign for your home:
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Professional Photography
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Full Property Tour Video
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Highlight-Feature Social Posts
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Marketing Narratives Written for Landing Pages, MLS & Syndication
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Featured Property Landing Page
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Facebook Creative (Copy, Design & Video)
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Instagram Creative (Copy, Design & Video)
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YouTube Creative (Copy & Video)
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Mobile-friendly Creative
Distribution
Your home may be marketed on the following platforms:
Schedule
Depending on the circumstances and available creative, the following table reflects A SAMPLE Promotional Schedule that may be used to find a buyer for your home.
Ongoing
YouTube Ad Campaign to Active Real Estate Searchers
Facebook Ad Campaign to Real Estate Interested
Instagram Ad Campaign to Real Estate Interested
Google Display Ads to Active Real Estate Searchers
New Listing Email Announcement to Email List
Listing Posted in Multiple Listing Service (MLS)
Listing Syndicated to Popular Home Search Sites
Once at Start
Sign Posted in Front Yard
Property Landing Page Published to Website
Property Tour Video Added to YouTube Channel
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Weekly
Photos & Videos Posted to Facebook Business Page
Photos & Videos Posted to Instagram Business Account
Metrics Evaluation & Campaign Adjustments
Monthly
Open House Campaign & Event
Agent Feedback Report from Buyer Tours
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Want to List Your House Now?
Gerardo Guefen
Are you searching for a Realtor who understands the Houston real estate market inside and out and prioritizes your unique needs? Look no further than Gerardo Guefen, a seasoned bilingual Realtor dedicated to serving the entire Houston area. Whether you're interested in Houston's finest Inner Loop properties or master-planned communities, I possess the knowledge and expertise to guide you through every step.
As a licensed Realtor/Broker, my primary goal is to provide professional buyer and seller representation to Houston home buyers and sellers with innovative marketing campaigns. With a strong technical background and extensive market knowledge, I ensure that you receive the highest quality real estate service available in Houston.
What sets me apart is my emphasis on personalized care. I understand that every client has unique preferences, priorities, and dreams. By taking the time to listen to your needs truly, I can tailor my services to exceed your expectations. Whether you're buying or selling a property, I'll work tirelessly on your behalf to achieve your real estate goals.
Being bilingual in English and Spanish, I have the advantage of connecting with various people, including the Latin American demographic. I understand the specific needs of this community and can effectively communicate in their native language, providing a comfortable and seamless experience throughout the process.
Curious about the value of your home in today's market? I invite you to take advantage of my complimentary home valuation service. Simply follow the link below to access the tool and discover the potential worth of your property:
http://gerardoguefen.myagent.site/much-home-worth/
Whether you're a first-time buyer, an experienced investor, or looking to sell your property, I'm here to guide you toward success. Contact me today, and let's embark on this exciting real estate journey together.
G&G Realty Texas
Suite 400
Houston, TX 77042
United States